Liviana Conti is the Italian mastermind behind inventive knitting.

Open to experimentation, the knitwear she produces is the very thing that leads us to discover the stylist's personality.

Her world of perceptions finds expression in a product which is essential yet refined, the progeny of a conceptual art which makes a cult of our times out of a refined minimalism.

The product, the very synonym of quality, created with craftsman-like care, evokes something of the haiku, the greatest poetic expression where the imagination lingers over a detail to bring us the very essence inherent in it.

In 1976 Liviana Troffei came out with a knitwear line for children under the name "lamelamatura".

The creative intuition of Liviana, head of the style office, plus the entrepreneurial talent of Roberto Conti, general manager of the company, meant that by 1982 there was the first production of a brand of Total Look women's knitwear which has now become hard fact and an international griffe into the bargain: Liviana Conti.
The operative centre is in Santarcangelo di Romagna, where it carries out most of the production, while the showroom is in Milan, and products are distributed to leading markets not only in Italy, but the rest of Europe and the world: France, Germany, Benelux, Spain, Switzerland, China, Japan, Russia, Hong Kong, Taiwan, Australia and the United States.
In 2008, the company was purchased by the holding Abraham Indistruies owned by Tiziano Sgarbi, already founders of the brand TWIN-SET Simona Barbieri.
The holding also owns the brands Erika Cavallini, SemiCouture, Circus Hotel and Francesca Piccini.